Levi’s ManiquensWhen a modern artist Max Goshko-Dankov and Levi's brand decided to collaborate, we figured out how to make this collaboration even more inspiring and attractive. The artist designed a collection of patches and we made these patches interactive.
At one of the event corners one could notice mannequins with projection screens instead of heads.
RFID-readers were hidden behind the clothes. They were made to determine the type of a patch when a random guest was putting it on the mannequin.
When one attached a patch to a certain mark on clothes, mannequin's head started to produce sounds to attract guests' attention to the screen, where the story of patch's design appeared.