Heineken Spyfie
The release of the new James Bond movie — «007 SPECTRE» — was marked by an innovative worldwide campaign. Heineken invited their consumers to open Bond's world and gave them the opportunity to make the world's first selfie from space.
Task
To involve Russian consumers in the project through interactive activations in shopping malls, without engaging any promo personnel.
Idea
Satellite — is a high-tech interactive installation in shopping malls, so each visitor of could feel himself as a 007 agent and make a selfie from outer «space»
Satellite
А high-tech suspended structure equipped with a Wi-Fi hotspot, rotation LED screens with animated Heineken logo displayed on them, a directional sound system and a camera with a powerful lens.
Smartphone
Is a control center for a satellite. Once connected to satellite user had to follow voice instructions to control it from his smartphone.
No need to install any apps - satellite control is done with smartphone browser.
7 satellites were installed in 7 shopping malls in 3 major Russian cities.
7 weeks of 24/7 work.
53 000 #spyfie selfies done.
80 #spyfie selfies each hour.
80 #spyfie selfies each hour.
0 promo personnel.
Heineken Brand Team
Viktoria Lebedinskaya
Nellie Paskhalnaya
Luna Park Team
Ilya Ryzhkov
Alex Abramov
Mikhail Grigoriev
Ivan Brylev
Kate Volkova
Maya Guseva
Viktoria Lebedinskaya
Nellie Paskhalnaya
Luna Park Team
Ilya Ryzhkov
Alex Abramov
Mikhail Grigoriev
Ivan Brylev
Kate Volkova
Maya Guseva
Production:
Nikolay Bugrov
Irina Sukhanova
Vladimir Schennikov
Philipp Anosov
Mikhail Naumov
Sergey Arsakov
Ivan Zaretsky
Viktor Arsentiev
Nikolay Bugrov
Irina Sukhanova
Vladimir Schennikov
Philipp Anosov
Mikhail Naumov
Sergey Arsakov
Ivan Zaretsky
Viktor Arsentiev
3D
Alexey Komarov
Andrey Doronin
Alpinists
Sergey Kuleshov
Viktor Kremnev
Dmitry Bolshakov
John Polivoda
Alexey Komarov
Andrey Doronin
Alpinists
Sergey Kuleshov
Viktor Kremnev
Dmitry Bolshakov
John Polivoda
Illustrator:
Dmitry Maximov
Secret agent in China
Alexander Kulam
Dmitry Maximov
Secret agent in China
Alexander Kulam
