Heineken Spyfie
The release of the new James Bond movie — «007 SPECTRE» — was marked by an innovative worldwide campaign. Heineken invited their consumers to open Bond's world and gave them the opportunity to make the world's first selfie from space.
TaskTo involve Russian consumers in the project through interactive activations in shopping malls, without engaging any promo personnel.
Gorky Park - Gorky Park is the capital’s central park, with more than 40 000 visitors on weekdays and 250 000 on weekends and public holidays. Since 2011 the park has been setting new standards, becoming Russia’s first world-class park and a space for recreation, sport, dance and outdoor games.